I say, let them eat broccoli

Will do well in corporate meetings.

If you’re not a big fan of bitter food, chemists have just the loophole for you. You still have to take the bitter, but you won’t have to taste it. Scientists have concocted a new and improved “bitter blocker.” 

We likely find bitter bad because many toxic substances are bitter. So an aversion to bitter may have helped our ancestors survive.

Right you are, Sparky -- that's why no one should ever eat beets. Ever. If you do, you will die.

Problem is, plenty of healthful foods are bitter, too. Take broccoli and kale. (Please.) The standard solution, drowning out the bitter with butter, sort of cancels out the veggies’ health food status.

Rather than getting rid of the bitter, chemists came up with a compound that simply blocks our receptors for the bitter molecules, and our ability to taste them. So you may not need that spoonful of sugar to make the medicine go down. Or the broccoli.

However, we all know it's true: spare the spinach, spoil the child. God invented vegetables to give parents a means of disciplining children so that they will be prepared to go forth into the world and join the accounts receivable department at a global conglomerate and be miserable the rest of their awful lives.

Besides, how much bitter can a bitter blocker block if a bitter blocker blocks broccoli? You see what I mean.